Articles
Design Council Facts and Figures
Design works! And the Design Council have the statistics to prove it...
Getting it right Online
If you get your online strategy right, then most potential customers will end up on your website. So what do you do with them when they are there? how do you set the right perception and how do you direct their journey so that they have a reason to get in touch?
In this day and age, brands really suck
Let’s face it brands are everywhere. From the second we wake up to the moment we turn off the lights at night, we’re bombarded with logo’s and messages on packaging, signs, moving and still objects, people and animals. Most of what we see evaporates into our subconsciousness, but some of it sticks.
21 Degrees Case Study
In 2008 Design Council launched the ‘Designing Demand’ program, Fat Frog were appointed to look at the brand positioning for one of the first projects, a local air conditioning business based in Sunderland called 21 Degrees.